# Website Research Brief Template

Use this after browser automation research. Replace placeholders and remove sections that do not apply.

## Summary

**Website:** {URL}
**Brand / Subject:** {Name}
**Research date:** {YYYY-MM-DD}
**Banner goal:** {LinkedIn company banner / founder profile banner / product launch banner / other}

## Browser Evidence

| Page | URL | Screenshot | Useful evidence |
|---|---|---|---|
| Homepage | {url} | `screenshots/homepage.png` | {headline, CTA, visual style} |
| About | {url} | `screenshots/about.png` | {founder/team/proof} |
| Product/Services | {url} | `screenshots/services.png` | {offers/features} |

## Brand Positioning

- **One-line description:** {What the brand does}
- **Primary audience:** {Who it serves}
- **Core offer:** {Product/service}
- **Differentiator:** {Why it is distinct}
- **Voice:** {authoritative, warm, technical, playful, premium, etc.}

## Visual System

- **Logo:** {wordmark/icon/shape/colors}
- **Colors observed:** `{#hex}` {role}, `{#hex}` {role}, `{#hex}` {role}
- **Typography:** {font names if visible from site inspection, otherwise descriptive style}
- **Imagery:** {people/product/abstract/illustration/photo style}
- **Layout patterns:** {cards, grids, gradients, dark sections, rounded shapes}
- **Texture/motion:** {grain, glass, 3D, gradients, scroll animation, etc.}

## Content Assets

- **Primary headline options:** "{headline 1}", "{headline 2}", "{headline 3}"
- **CTA options:** "{CTA 1}", "{CTA 2}", "{CTA 3}"
- **Stats/proof points:** {Only observed from website}
- **Trust assets:** {customer logos, testimonials, awards, press mentions}
- **People/product assets:** {founder photo, team photo, product screenshot}

## Inferences

State recommendations that are inferred rather than directly observed.

- **Likely best banner mood:** {e.g. premium technical, warm founder-led, high-conversion product}
- **Recommended content hierarchy:** {headline, subheadline, proof, CTA}
- **Risks:** {e.g. no founder image found, weak social proof, unclear tagline}

## Five Banner Directions

| # | Direction | Why it fits | Key content | Reference |
|---|---|---|---|---|
| 1 | Futuristic Professional | {reason} | {headline/proof/CTA} | `ref-01-futuristic-professional.png` |
| 2 | Corporate Modern | {reason} | {headline/proof/CTA} | `ref-02-corporate-modern.png` |
| 3 | Modern Professional | {reason} | {headline/proof/CTA} | `ref-03-modern-professional.png` |
| 4 | Premium Professional | {reason} | {headline/proof/CTA} | `ref-04-premium-professional.png` |
| 5 | Sleek Dark Mode | {reason} | {headline/proof/CTA} | `ref-05-sleek-dark-mode.png` |
